Practical project reflections

The product of our advertisement is yellow pages and from the original advert, I learn that this book is almost ‘omniscient’, it has every phone number that one might need when in emergency like the teenager in the commercial, where the scratch on the table needs to be covered before his parents get home and find out. The narrative starts off by the main character receiving a phone call and we assume that it is from his parents informing him that they’re coming home soon. However, the house is in bad condition and there’s a scratch on the table that his parents cannot know about. Hence, he takes out the yellow pages and finds the number for cleaning services. At the end, the ‘hero’ comes and clears the scratch on the table and ‘saves the world’. It is shown that the service is efficient because it finishes before his parents come back. The music is fast and creates a rhythm that matches with the idea of time passing and everything happens very fast.

I would want to buy this product because it seems very helpful to me as a university student living on my own because all of the problems can be solved by just one phone call.

We plan to draw the storyboard and divide the shots first before shooting as this will help us organise our shooting better. This advert is chosen because the yellow pages is a multifunctional product so that it's easier for us to brainstorm new ideas for the advert. We have decided to keep some of the elements from the original advert but add in new scenes/scenarios to make the advert more interesting. Some of the problems we might have would be creating the setting, as we need a messy kitchen and broken things. Also, we need to consider the number of pictures we need to take in order to complete the scene without any misunderstanding.